ARAUCO Newsletter - 2025 Q4

Newsletter Header - Q4 2025

 

A Message from John Atkinson, VP of Sales, ARAUCO North America

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Looking Ahead Together

 

Dear Valued Customer,

As we close out the year, we all recognize that the market continues to be challenging. Higher interest rates, soft consumer confidence, tariff uncertainty, and rising affordability concerns have created real headwinds across our industry.

Despite these challenges, Arauco is continuing to invest for the long term. We believe in the strength of our products and this market, the value we build with our partners, and the opportunities ahead.

This year’s customer survey results showed that you scored us highest on professionalism in doing business—a quality that can’t be built overnight. It reflects our culture, our people, and the way we approach every relationship. The survey also highlighted areas where we need to improve, and we are taking your feedback seriously. We have already launched several internal initiatives to continue strengthening our service.

We will continue raising the bar so that Arauco remains your most reliable partner for growth, no matter the conditions.

Thank you for your partnership. Let’s finish the year strong and set the stage for a successful 2026.

Best,
John Atkinson
VP of Sales,  ARAUCO North America

 

 

Enhancing Safety Through Innovation: AI-Powered Multilingual Safety Videos at Our Mills

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At Arauco, safety is more than a protocol. It’s a promise. We’re excited to introduce a new initiative that brings cutting-edge AI technology directly into our mill operations: AI-powered safety videos designed to support drivers during load pickups.

These videos feature custom avatars speaking multiple languages, ensuring that critical safety information is clearly communicated to every driver, regardless of their native language. By removing language barriers, we’re reinforcing our commitment to a safer, more inclusive environment for everyone who enters our facilities.

This project is part of Arauco’s broader mission to integrate AI into everyday processes, driving innovation and continuous improvement across our operations. From logistics to communication, AI is helping us grow smarter, work safer, and serve our partners more effectively.

We’re proud to lead with technology that not only enhances safety but also reflects our values of accessibility, clarity, and care.

 

Malvern Safety Awards

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We’re proud to announce that our Malvern mill has been recognized with the Sharley Pettit Award and other safety awards this quarter, celebrating the team’s outstanding commitment to workplace safety and operational excellence.

The Sharley Pettit Award was created in memory of Sharley Pettit for her commitment to safety in the workplace and her leadership in forming the AR SHARP/VPP Association, and is presented annually to the company with the lowest injury and illness rate for the past three years.

Congratulations to the Malvern crew for setting the bar high and leading by example!

 

 

 

Hersh Oak -Living_Room_CompArauco Fibrex® – High-Density Versatility Made to Last

Arauco Fibrex® High Density Fiberboard (HDF) is redefining performance and design flexibility in interior applications. Engineered using continuous press technology, Fibrex® offers one of the industry’s widest selections of thin, high-density MDF panels, available in a variety of grades, finishes, and dimensions.

Whether you're designing cabinet backs, drawer bottoms, chair components, wall panels, or decorative surfaces, Arauco Fibrex® delivers unmatched adaptability. It’s easy to machine, cut, and customize—making it a go-to solution for manufacturers and designers alike.

 

As Shown: Hersh Oak

Why Choose Arauco Fibrex®?ITPolicy (1)

  • Versatility: Ideal for furniture, cabinetry, gaming setups, and decorative interiors.
  • Customization: Available in solid colors, woodgrain prints, chalkboard, markerboard, pegboard, and even grooved Beadboard.
  • Sustainability: Made from 100% recycled or recovered wood content and available in low-emitting VESTA ULEF grades.
  • Certifications: TSCA Title VI compliant, FSC® certified upon request, and CARB/EPA approved.
  • Performance: Enhanced mechanical properties and fire-rated options available.

ARAUCO Trupan Superior High Plus MDF: Precision Meets Performance

Green Elegant Minimalist New Product Instagram Post (1)In the world of engineered wood products, Arauco’s Trupan Superior High Plus MDF stands out as a premium choice for professionals seeking
exceptional quality, durability, and versatility. Designed for demanding interior applications, this medium-density fiberboard (MDF) combines advanced engineering with sustainable practices to deliver a product that excels in both form and function.


Trupan Superior High Plus is Arauco’s highest-rated MDF in terms of physical properties. Manufactured in facilities across North America, this panel is crafted using a highly refined fiber composition that ensures a uniform density profile. The result is a stable core and smooth surface, ideal for:

  • Printing
  • Painting
  • Laminating
  • Routered doors
  • Edge machining applications

Its consistent structure makes it particularly suitable for intricate detailing and precision machining, which is why it's a favorite among cabinetmakers and interior designers.

 

 

New Feature: Purchase History Highlights in the Surplus Report

We’ve updated the Surplus Report to make repeat buying more seamless. Now, any product you’ve purchased within the last year will be flagged when it appears in the surplus list.

This update is part of our ongoing effort to make the Customer Portal more intuitive and support your day-to-day decisions with clearer, more relevant information. Let us know what else would make your surplus workflow even smoother—we’re always improving.

 

 

New On Social: Let’s Connect on LinkedIn  Screenshot 2025-12-10 170235

We’re sharing exciting updates, industry insights, and stories that matter—are you following us yet?

Join the conversation on LinkedIn and stay connected with the latest from our team. Here’s a glimpse of what you’ll find:

Behind-the-Scenes Moments
See how our teams are making an impact in the community and driving innovation every day.

Thought Leadership & Tips
Get expert perspectives and practical advice to help you stay ahead in the industry.

Company Highlights
Celebrate milestones, events, and the people who make it all happen.

Click Here and follow us today to join the conversation! 

 

 

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